How often do you strike up a conversation with Siri, Cortana or Alexa?

Artificial intelligence is improving at breakneck speed. But how familiar are you with our friends Siri and Alexa? Did you know that you can optimise your real estate website to ensure virtual assistants find you and your team first when someone is looking for a property professional?
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Following is the video transcript.

Making friends with artificial assistants

Let’s have some fun today. Let’s look at Siri, Cortana, and Alexa and work out if they are actually your best agents.

How often do you say, “Hey Siri, or Alexa?”? Have you discovered the magic and simplicity of voice search? Is it driving leads to your real estate website? These AI personalities were birthed back in the 80s, but have finally come of age.

Voice search is changing the way we interact with technology and conduct online research. Every day, more people seek answers by talking to their voice-activated device, asking all sorts of questions about local businesses. So, how do you ensure your real estate agency turns up for property related questions?

The growth of voice search

Voice search is so darn convenient. In 2018, a whopping 57 per cent of Australians said they’d already started using voice search on a regular basis. In fact, Google reports that 71% of people with a voice-activated speaker say it’s just like talking to a friend.

My two young children have already made speaking their go-to form of assistance, and talk to a tablet device. A few weeks ago, I was amazed to overhear my youngest asking YouTube Kids to show her monster cartoons. But then the penny dropped cause it made total sense. She’s still learning to read and write, so why not ask for help? That’s far easier for her than trying to type.

Try out voice commands on your device yourself

Pick up your phone and ask your voice-controlled personal assistant the following;

  • Tell me a joke.
  • Where do you live?
  • What are you made of?
  • What are you doing this evening?
  • Can you take me home?

It’s a bit of Fun, and the answer changes every time you do it.

Where can you find artificial assistants?

Voice search is part of the first wave of artificial intelligence. You may not realise but you already have voice search in the palm of your hand.

Voice search is pretty much on every device that has an internet connection – your smartphone, tablet, laptop, even desktop computers. But it’s the in-home assistant that’s helped voice search become habit-forming because Google Home and Amazon’s Alexa function solely by voice command.

Google reports that one in five searches are voice-activated and that by 2020, this number is expected to increase to one in three.

It’s important to speak as clearly as possible when you ask Siri, Alexa, Google or Cortana a question, as these AI systems are self-learning and still evolving, but they are becoming more and more accurate every day. Computer engineers have developed clever speech recognition software that responds to natural, spoken language, deciphering tonal intonations and word abbreviations in multiple languages.

But can your real estate website be found through voice search?

About this video series’s video series brings together the best digital and social media minds in the real estate industry, to share the wonders of the web and the magic of mobile. Subscribe to or follow us on social media (below) for free tips and tricks to grow your reputation and attract prospects, digitally.


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Written by Melanie Hoole

My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.

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