Market one-to-one, not one-to-many

Josh Phegan is a well known real estate coach. In this video, he shares strategies for choosing the best social platform, using email to gain repeat business from existing customers, plus how to generate avatars so you can talk one-to-one, not one-to-many.

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Why content is king and video is queen

Content marketing is the best way to stay relevant and front-of-mind with prospective clients. Fiona Okeson shares content marketing strategies used by the property portals to grow traffic and stronger brand recognition.

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The power of WeChat for real estate agents

Looking to connect with Chinese buyers but don’t know where to start? Harriet Geoghegan, a WeChat specialist, shares insights on how to reach Chinese property buyers, build relationships with them, and promote Australian property.

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How digital media has changed us

In this video, John McGrath shares how he stays connected through digital media and real estate agent can maintain a healthy balance of ‘availability’ with their clients.

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Digital Live’s educational program

In this video, Steve Carroll discusses his Digital Live event, what it entails for real estate agents and their staff and what participants will gain not only from the in-person event but by participating in the 12-week program as well.

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12 appraisals a week from social media

In this video, real estate agent Lisa Novak and I discuss how she uses social media to build awareness and stay front of mind with local home sellers, and how this has resulted in her generating twelve property listings a week.

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The best social channels for real estate agents

In this video, Valentina Borbone and I discuss the virtues of old-timer Facebook and it’s younger sibling Instagram. We outline the dos and don’ts of LinkedIn, the best use for Twitter, and point out that Pinterest is untapped.

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