Getting to grips with your marketing data

Clicks, impressions, views and watch time – what does it all mean? Digital marketing data can be overwhelming. Most of your online marketing can be plotted out across three steps. Plus, once you understand your end goal you can make more sense of the numbers.

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How different generations use digital media

Are Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.

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How attribution makes your marketing dollars count

No single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.

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Should your assistant run paid ads for you?

Do you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.

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Fundamentals of building followers on WeChat

Targeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.

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Siri & Alexa for real estate websites

Artificial intelligence is improving at breakneck speed. But how familiar are you with our friends Siri and Alexa? Have you optimised your website to ensure virtual assistants find you first when someones looking for a property professional? Learn more.

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Voice search for real estate websites

Searching for information using virtual assistants, such as “Hey Siri” or “Hey Google”, is growing in popularity. But is your real estate website easily found? Watch this video to get the inside edge to optimising your site for virtual assistants.

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