Real estate may have remained in a state of flux for most of the year, but we witnessed huge leaps forward in marketing with machine learning and the coming of age of artificial intelligence.
Read MoreCan your real estate brand content double up as your SEO strategy or vice versa? Which is better for generating leads, converting clients and property listings?
Read MoreJohn McGrath shares the importance of social media and how paid advertising can help you to grow your income and sell properties. John shares tips on how to get started, as well as names of agents worth following.
Read MoreClicks, impressions, views and watch time – what does it all mean? Digital marketing data can be overwhelming. Most of your online marketing can be plotted out across three steps. Plus, once you understand your end goal you can make more sense of the numbers.
Read MoreAre Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.
Read MoreNo single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.
Read MoreDo you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.
Read MoreTargeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.
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