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Is an email address more valuable than a property address?

In today’s world of social media it’s easy to dismiss the humble email as yesterday’s news. But as a real estate agent, email marketing could be your greatest weapon when it comes to converting and retaining clients.

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Expose yourself! Increase brand awareness with content marketing

When used to its maximum potential, content marketing can mean big benefits for brand recognition. Providing free advice to local homeowners helps your real estate business stay front-of-mind and gain more vendor enquiries.

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Google ads for real estate agents: SEM explained

In order to run a successful real estate business, it’s vital that your website shows up in Google search results. The best way to achieve this is through SEM. Learn what SEM is, how it works, and how, as a real estate agent, you can use it to boost your brand.

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How much should real estate agents spend on marketing?

There’s more to real estate marketing than simply advertising your clients’ properties. If you want to be a successful real estate agent, earning gross commission income above $500,000 a year, you’ll need a marketing strategy. But how do you do this?

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Remarketing: how are those ads following me around?

In today’s age of the ad-weary consumer, it can be difficult to get your real estate marketing to stand out from the crowd. This is where behavioural targeting comes in. But what is it, and how can you make it work for you as a real estate agent?

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The #1 secret to social media is scheduling

As a real estate agent, you know the importance of getting your social media marketing right. But it takes up so much of your time, especially if you have accounts on several different platforms. The secret to getting it right and keeping your followers engaged, without having to spend hours on it each day, is scheduling.

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How to appear on the first page of Google

The first page of Google is the Holy Grail for anyone wanting to find new clients. After all, this is where most internet users go to find information, and most users don't go past the first page of search results. So, what do you need to do to get your brand name and website in poll position?

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How to become a real estate #hashtag hero

We've all seen hashtags in social media posts, but do you really know what they are and why they are important for your real estate business's social media marketing efforts? No? Well don’t worry, let me explain.

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