How different generations use digital media

Are Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.

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How attribution makes your marketing dollars count

No single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.

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Fundamentals of building followers on WeChat

Targeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.

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Siri & Alexa for real estate websites

Artificial intelligence is improving at breakneck speed. But how familiar are you with our friends Siri and Alexa? Have you optimised your website to ensure virtual assistants find you first when someones looking for a property professional? Learn more.

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Voice search for real estate websites

Searching for information using virtual assistants, such as “Hey Siri” or “Hey Google”, is growing in popularity. But is your real estate website easily found? Watch this video to get the inside edge to optimising your site for virtual assistants.

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Want to sell fast? Embrace social media

Ever wondered how some agents are able to sell properties super fast? Matt Lahood, CEO of The Agency, sat down with me to talk about the power of social selling. Tune in to hear what social media can do for your agent profile and property sales.

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SEO tips for real estate websites

With millions of people using Google Search, Google Maps and now voice search to find real estate agents, it’s important your business is easily found. Watch this video for search optimisation tips.

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