When it comes to the world of digital marketing it‘s very much a two-player game, between Google and Facebook. But should we be worried about the power these media giants have over us?
Read MoreThe best real estate blogs bring in huge amounts of organic traffic and enjoy excellent click-through rates. But what makes them stand out from the crowd? They focus on the issues that matter to the people in the neighbourhoods where they are based.
Read MoreWouldn’t it be great to be able to read the minds of homeowners or home buyers? Neuromarketing is about as close as you can get. Today, I explain what it is, and how you can boost the success of your real estate marketing.
Read MoreMel, If you decided to become a real estate agent with a vision of being a million dollar writer in 18 months, what are the five things you would do online? Find out who asked me this question and what my answer was.
Read MoreEvery day, homeowners in your suburb ask Google to help them find the best or nearest real estate professional. They search on mobile devices, Google Maps and desktops. How will you ensure your website appears first?
Read MoreIf Google is the best tool for searching the internet, how do you make sure you’re discoverable and better still in pole position on page one? You need to optimise your real estate name, brand and website using SEO.
Read MoreWhat is authenticity and why is it so important to social media marketing? How do you foster an excellent online reputation? Can someone else post updates on your behalf or do you have to be 100% involved with every message?
Read MorePersonal branding, it’s the buzzword of the moment, and for real estate agents, it is critical to every sale. How will you ensure you stand apart from your competitors – and remain memorable with local home sellers or property investors?
Read More