In the second of my two-part series about targeting Chinese property buyers through digital marketing, I take a more in-depth look at WeChat, and how, as a real estate agent, you can use this platform to get the most out of your property campaigns.
Read MoreChinese buyers are an important part of the Australian property landscape – but how do you reach them with your real estate campaigns? Red Door China share their perspective on Chinese property investors.
Read MoreVideo marketing can increase the profile of your real estate business and its agents, with prospective clients and the wider community. But you need a clear and consistent video strategy to maximise this medium in your real estate marketing mix.
Read MoreBuyers agents are a growing breed and one that’s become innovative with their digital marketing. Without face to face opportunities like open homes to meet clients, and a broader range of suburbs to cover, they’ve headed online.
Read MoreNot every real estate marketing campaign goes smoothly. But finding creative solutions to problems that arise can give you a great story to tell prospective home sellers or property investors, and raise the profile of your real estate business at the same time.
Read MoreThink you need cold calling and print media to build a successful real estate business? Think again! Here’s the story of how one young startup used digital and social media marketing alone to grow their real estate agency in just 18 months.
Read MoreBlogging regularly on topics that matter to you as a real estate agent has helped me build the Hoole brand, and this strategy can help build your real estate brand, too. But be prepared, because quite a bit goes into a successful blog. And it takes time – lots of time.
Read MoreMark Zuckerberg has ambitions. Leading the world in social media is not enough. Mark’s got bigger plans. Move over Murdochs and Packers, there’s a new media mogul in town. Here, I lift the lid on Facebook Watch and Instagram TV.
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