Are Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.
Read MoreNo single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.
Read MoreDo you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.
Read MoreIf you’ve struggled to work out how to market your real estate business effectively through social media, you are not alone. Here, I discuss the 8 reasons that hold people back from generating leads for social channels.
Read MoreWe not only work with real estate agencies but coaches too. Discover how we helped Caroline Bolderston take her training business, Being Bold, to new heights with an online learning and membership platform.
Read MoreFacebook groups are a great way to connect with the local community and become a voice for your neighbourhood. Learn how three Hoole clients used Facebook groups to become better known in authentic ways.
Read MoreTargeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.
Read MoreArtificial intelligence is improving at breakneck speed. But how familiar are you with our friends Siri and Alexa? Have you optimised your website to ensure virtual assistants find you first when someones looking for a property professional? Learn more.
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