As a judge of the Real Estate Business Awards in Australia, I find the process a fascinating and educational experience. One of the best things about the REB Awards is that every real estate agent can learn from the experiences of the winners and nominees.
Read MoreHave you ever wondered how to make your real estate marketing appeal to a more high-end clientele? The secret could be in the social media platforms you choose, as I learned recently when I was judging the Real Estate Business Awards.
Read MoreRaine & Horne Ocean Shores recently won their State Marketing Award. Principal Julie-Ann Manahan believes her success is a direct result of her digital advertising system, Amplify, which has increased their local real estate market share.
Read MoreHow often do you say, Hey Google, Siri, or Alexa? Have you discovered the magic and simplicity of voice search? Is it driving leads to your real estate website? These AI personalities were birthed back in the 80s, but have finally come of age.
Read MoreInstagram is growing in popularity and in the top 3 social media platforms for real estate. If you’re still using a personal Instagram account it’s time to take it up a notch and convert to Instagram for Business.
Read MoreThe phone no longer rings with real estate leads as it did 10 years ago, because local home sellers and landlords head to Google first. So, why do Google Ads remain a mystery and the greatest untapped advertising tool for many real estate agents?
Read MoreThanks to European real estate marketing behemoth Diakrit, the future of real estate marketing for Australia might be easier to predict than we think.
Read MoreWhen it comes to the world of digital marketing it‘s very much a two-player game, between Google and Facebook. But should we be worried about the power these media giants have over us?
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