If Google is the best tool for searching the internet, how do you make sure you’re discoverable and better still in pole position on page one? You need to optimise your real estate name, brand and website using SEO.
Read MoreWhat is authenticity and why is it so important to social media marketing? How do you foster an excellent online reputation? Can someone else post updates on your behalf or do you have to be 100% involved with every message?
Read MorePersonal branding, it’s the buzzword of the moment, and for real estate agents, it is critical to every sale. How will you ensure you stand apart from your competitors – and remain memorable with local home sellers or property investors?
Read MoreBuilding a ‘personal brand’ in the real estate industry may be a new trend, but it’s looking to become mainstream. No wonder many big names in real estate are jumping on this ‘brandwagon’. Here’s how they’re embracing the new social media, digital-savvy approach.
Read MoreStop! Before you go about setting goals for this year, make sure you’ve created the time to achieve them. Avoid overwhelm, and potential failure, by reassessing where you spend those pressures minutes, hours and days.
Read MoreWith 115 pieces of free advice available on our website, start here to peruse our back-catalogue of information, which answers frequently asked questions and provides an excellent introduction to both digital and social media marketing. Happy learning!
Read MoreSome people claim that boosting a Facebook post no longer works – which is not technically correct. So, today I’m setting the record straight and explaining the pro’s and con’s so that you can be smarter with your paid social media advertising.
Read MoreThe world of marketing analytics has made great leaps forward. You can now join the dots between each tool, channel and device (both online and offline) to work out which ads and marketing messages led real estate clients to your door.
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