Over the last two years, 115+ pieces of advice have been written or recorded and made available for free for your learning pleasure. This free resource answers your most frequently asked ‘online marketing’ questions and provides you with an excellent introduction to both digital and social media marketing.

To make navigating our back catalogue of information easier, we’ve listed our articles and videos in a logical learning order. You don’t need to read them all (but you can if you like), simply scan the list, pick a topic that interests you, then dive in – we’re letting you choose your own adventure!

Let’s start here!

12 reasons why I love real estate agents

Mindset

How to thrive, not just survive a real estate downturn
Life is tough so build resilience
Are you a time waster?

The future of marketing

The future of marketing: is to win friends and influence people
Future marketing trends from #Inbound USA

Marketing strategy 101

How to be strategic and innovative
Switch your [listing] pitch

Building a digital real estate agency

How to digitalise your entire real estate business
Tools of the trade: how to market your real estate business

Online lead generation

8 reasons your social media isn’t generating leads
Vendor lead generation: 3 ways of reeling them in
Chaise or attract: outbound versus inbound marketing
An open conversation with OpenAgent
OpenAgent answer YOUR questions

Prospecting

Prospecting: Is SmartList your marketing marksman?

Personal Branding

Time to hop on the ‘personal brand’ wagon?
Let’s add ‘personality’ to your real estate brand
Personal branding: the benefits of vanity URLs

Digital Interview / Online Presence

Real estate agents clean up your digital act
Your ‘must do’ checklist for your digital DNA
Moving agencies? Make sure you don’t digitally disappear
The do’s and don’ts of writing real estate profiles
Netiquette: the art of making new digital connections

Marketing Budgets

How much should real estate agents spend on marketing?
Monitor your marketing and reverse engineer your income
Social advertising versus print advertising ‘numbers’

How to Win Awards

Telling your story can win you listings & awards!
Real estate awards: how losers can be winners too!
Have you won an REB Award: if not why not

Digital Marketing Staff

How ‘Devine’ to have an in-house digital marketing guru!

Settlement Gifts

Real estate settlement gift ideas: give and you shall receive

Online Reviews & Testimonials

3 ways to maximise real estate reviews
How to deal with good, bad and ugly real estate reviews
3 client satisfaction survey tools for real estate agents
RateMyAgent: How real estate underdogs can benefit
Real estate photography: getting that pixel perfect profile portrait

Real Estate Websites

What’s in a [Domain] name?
Real estate websites where to start?
Referral websites: how do they stack up?
Why Y’URL need a branded short domain
Renting or owning your real estate website – what’s best?

Digital Marketing

Extend your reach using digital marketing
Approach digital marketing like a health & fitness program
Across the ditch: how the Kiwi’s do digital

Digital Advertising

Remarketing: how are those ads following me around?
The digital marketing sweet spot – cookies and pixels

Google Search Marketing

How to appear on the first page of Google
Google tips: put your real estate business on the map – literally!
Google ads for real estate agents: SEM explained

Blogging

100 blogs built my business, no bullshit
To blog or not to blog: that is the question?
Want more leads, the benefit of blogging

Content Marketing

How to turn everyday questions into great real estate content
Don’t short sell yourself: why evergreen content is vital
The art of storytelling, the Gary V way
Expose yourself! Increase brand awareness with content marketing
How content marketing grew First Nationals website traffic
If content is King, is social media Queen?

Social Media Marketing

The secret to social media ‘marketing’
Are you being authentic on social media?
The 5 C’s of social media marketing
How real estate agents use social media
Beware of social media snake charmers
5 social media marketing mistakes to fix right now
Real estate startup uses social to shoot for the moon
Boom! Busting the myths about Baby Boomers and social media

Building Online Friends & Followers

Your most important social media activity: building ‘connections’
Social media: why size doesn’t matter
Social media followers: if you fake it will you make it?

Social Proof

Should you care about social proof?
Social proof: how to build online brand equity fast

Social Media Listening

How social media listening can help you find leads

Social Media Scheduling

The #1 secret to social media is scheduling
My 5 Favourite free and paid social media management tools

Social Media Groups

8 social media groups providing a goldmine for real estate agent

Stories on Facebook & Instagram

Facebook & Instagram Stories: the next big social feature for real estate

Facebook

How to reach more people for free on Facebook
How to break the Facebook algorithm
A self-confessed social media rookie conquers Facebook
Create a real estate Facebook cover video

Facebook Advertising

Why you need to Pay to Play on Facebook
Is boosting a Facebook post wrong?
Why real estate ads are blocked on Facebook
Saving face: how Facebook changes will affect real estate agents
Build a custom Facebook audience, just like McGrath!
Introducing ‘attribution’ to make your marketing dollars count

Facebook Property Advertising

Are property transactions within Facebook the next big thing?
Is ListingLogic a real estate agents BFF? (Best Facebook Friend)
8 online marketing tactics perfect for property buyers

Facebook Live

Facebook Live: get started with self-recorded agent videos
Facebook Live: are you missing a window or opportunity?
Facebook 11 awesome ideas for Facebook Live streaming videos
Facebook Live for real estate auctions

Instagram

Instagram: getting started with visual content
How to become a #hashtag hero
5 ways to create instant attraction on Instagram
Instagram inspiration: the latest features fit for real estate

LinkedIn

5 reasons real estate agents can’t ignore LinkedIn
Do you have your finger on the [LinkedIn] pulse?
LinkedIn: seven habits for real estate marketing success
Interview with LinkedIn: how to build social media notoriety

WeChat

WeChat: social media copycat or innovator?
Black Diamondz share their WeChat real estate marketing must haves
The intricacies of selling property to Chinese Buyers
How to influence and open doors to property buyers on WeChat

Chatbots

Real estate social media: it’s time to Chatbot around the clock!

Video Marketing

Will video kill (or create) the real estate star?
Lights, camera, action – it’s time to learn social media video marketing
Is LinkedIn video arriving too late to the social media party
A smart approach to real estate video marketing

Youtube

Daniel Hayes tells all: becoming Youtubes Million Dollar Bogan

Social Media Videos

7 attention-grabbing tactics with social video
The video battle is on: enter Facebook Watch and IGTV

Email Marketing

Is an email address more important than a property address?
Data privacy matters: check you’re a law-abiding real estate business

Contact Relationship Management

Is it time for a CRM spring clean?

Automated Marketing Systems

Move over CRM system, automated marketing has come to town

Melanie Hoole

Written by Melanie Hoole

Melanie specialises in helping real estate professionals perfect their personal brand, build a first-class digital profile, and implement inbound marketing activities to attract property owners planning to sell. If you are unsure which direction to take with your digital marketing – contact Melanie Hoole for help.

Join the Conversation - add your thoughts