Over the last two years, 115+ pieces of advice have been written or recorded and made available for free for your learning pleasure. This free resource answers your most frequently asked ‘online marketing’ questions and provides you with an excellent introduction to both digital and social media marketing.
To make navigating our back catalogue of information easier, we’ve listed our articles and videos in a logical learning order. You don’t need to read them all (but you can if you like), simply scan the list, pick a topic that interests you, then dive in – we’re letting you choose your own adventure!
Let’s start here!
The future of marketing
Marketing strategy 101
Building a digital real estate agency
Online lead generation
8 reasons your social media isn’t generating leads
Vendor lead generation: 3 ways of reeling them in
Chaise or attract: outbound versus inbound marketing
An open conversation with OpenAgent
OpenAgent answer YOUR questions
Digital Interview / Online Presence
Real estate agents clean up your digital act
Your ‘must do’ checklist for your digital DNA
Moving agencies? Make sure you don’t digitally disappear
The do’s and don’ts of writing real estate profiles
Netiquette: the art of making new digital connections
How to Win Awards
Digital Marketing Staff
Online Reviews & Testimonials
3 ways to maximise real estate reviews
How to deal with good, bad and ugly real estate reviews
3 client satisfaction survey tools for real estate agents
RateMyAgent: How real estate underdogs can benefit
Real estate photography: getting that pixel perfect profile portrait
Real Estate Websites
Google Search Marketing
How to appear on the first page of Google
Google tips: put your real estate business on the map – literally!
Google ads for real estate agents: SEM explained
Does SEO work for real estate agents?
10 easy SEO tips to improve your real estate website
7 ways to use Google Ads for real estate leads
How to turn everyday questions into great real estate content
Don’t short sell yourself: why evergreen content is vital
The art of storytelling, the Gary V way
Expose yourself! Increase brand awareness with content marketing
How content marketing grew First Nationals website traffic
If content is King, is social media Queen?
Social Media Marketing
The secret to social media ‘marketing’
Are you being authentic on social media?
The 5 C’s of social media marketing
How real estate agents use social media
Beware of social media snake charmers
5 social media marketing mistakes to fix right now
Real estate startup uses social to shoot for the moon
Boom! Busting the myths about Baby Boomers and social media
Building Online Friends & Followers
Social Media Listening
Social Media Scheduling
Social Media Groups
Stories on Facebook & Instagram
Why you need to Pay to Play on Facebook
Is boosting a Facebook post wrong?
Why real estate ads are blocked on Facebook
Saving face: how Facebook changes will affect real estate agents
Build a custom Facebook audience, just like McGrath!
Introducing ‘attribution’ to make your marketing dollars count
Facebook Property Advertising
Facebook Live: get started with self-recorded agent videos
Facebook Live: are you missing a window or opportunity?
Facebook 11 awesome ideas for Facebook Live streaming videos
Facebook Live for real estate auctions
Instagram: getting started with visual content
How to become a #hashtag hero
5 ways to create instant attraction on Instagram
Instagram inspiration: the latest features fit for real estate
5 ways Instagram for Business benefits real estate agents
5 reasons real estate agents can’t ignore LinkedIn
Do you have your finger on the [LinkedIn] pulse?
LinkedIn: seven habits for real estate marketing success
Interview with LinkedIn: how to build social media notoriety
WeChat: social media copycat or innovator?
Black Diamondz share their WeChat real estate marketing must haves
The intricacies of selling property to Chinese Buyers
How to influence and open doors to property buyers on WeChat
Will video kill (or create) the real estate star?
Lights, camera, action – it’s time to learn social media video marketing
Is LinkedIn video arriving too late to the social media party
A smart approach to real estate video marketing