Are you being authentic on social media?

What is authenticity and why is it so important to social media marketing? How do you foster an excellent online reputation? Can someone else post updates on your behalf or do you have to be 100% involved with every message?

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Will video kill (or create) the real estate star?

Social media video marketing is one of the most effective ways to promote yourself as a real estate agent – get it right and you can reap the rewards. Today, I explain how to use video on social media to give your real estate marketing a boost.

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