I’m planning a break to vacation with my kids. As I pulled out my suitcase, I also thought about my holiday reading list and had an idea. Why not help others with my own reading list and share my top 7 lessons for real estate professionals?

I’m certain, like me, that some of you will be taking a break over the school holidays. And with the real estate pendulum currently in a downward swing, you’ll probably need a refresher on how digital marketing can help you gain or retain your market share.

Below are 7 articles to help you build your real estate brand, digitally using content marketing, social media and paid advertising. 

Remember, I’ve built an agency with 30 team members and millions of dollars in revenue without making a single cold call. So, if you are willing to learn, plus invest in your brand marketing, you can lift and protect your income too.

Happy holidays! Happy reading!

Why use digital marketing?

Real estate is a competitive industry, so it’s important to use every tool at your disposal to reach potential clients. Digital marketing provides real estate professionals with a cost-effective way to reach a larger audience than they could through traditional methods like letterbox drops and cold calls. It also enables agents and agencies to target and tailor their marketing to specific groups of people. And, because digital marketing is so easily measurable, you can quickly see whether or not your marketing campaign is successful.

If you’re not already using digital marketing to promote your real estate business, these articles will teach you why you should be.

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How to use digital marketing?

If you’re looking for ways to increase brand awareness for your real estate business, you’re in luck. There are a number of digital marketing strategies that can help you reach a wider audience and get your business noticed.

Read these articles to discover some of the things can you can do to get your name out there.

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If you have questions about how to build your real estate brand digitally or would like my team to help you do it, get in touch.


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Written by Melanie Hoole

My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.

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