Getting to grips with your marketing data

Clicks, impressions, views and watch time – what does it all mean? Digital marketing data can be overwhelming. Most of your online marketing can be plotted out across three steps. Plus, once you understand your end goal you can make more sense of the numbers.

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Should your assistant run paid ads for you?

Do you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.

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Fundamentals of building followers on WeChat

Targeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.

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Want to sell fast? Embrace social media

Ever wondered how some agents are able to sell properties super fast? Matt Lahood, CEO of The Agency, sat down with me to talk about the power of social selling. Tune in to hear what social media can do for your agent profile and property sales.

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How to dominate digitally in real estate

Want to know what budget you need to grow your reputation and a formidable presence digitally? Want to become the fastest growing agent or agency in your area? Watch this video to better understand what you need to do and who can help you.

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Why is the ACCC shaking the media tree?

If Facebook’s removal of Australian news media content last Thursday caught your attention, and you want to know why the ACCC is shaking the media tree, and putting Google and Facebook under pressure, then here are the facts.

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