Getting to grips with your marketing data

Clicks, impressions, views and watch time – what does it all mean? Digital marketing data can be overwhelming. Most of your online marketing can be plotted out across three steps. Plus, once you understand your end goal you can make more sense of the numbers.

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Should your assistant run paid ads for you?

Do you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.

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