Are you being authentic on social media?

What is authenticity and why is it so important to social media marketing? How do you foster an excellent online reputation? Can someone else post updates on your behalf or do you have to be 100% involved with every message?

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Are you a time waster?

Stop! Before you go about setting goals for this year, make sure you’ve created the time to achieve them. Avoid overwhelm, and potential failure, by reassessing where you spend those pressures minutes, hours and days.

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A smart approach to real estate video marketing

Video marketing can increase the profile of your real estate business and its agents, with prospective clients and the wider community. But you need a clear and consistent video strategy to maximise this medium in your real estate marketing mix.

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