Should your assistant run paid ads for you?

Do you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.

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Fundamentals of building followers on WeChat

Targeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.

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Want to sell fast? Embrace social media

Ever wondered how some agents are able to sell properties super fast? Matt Lahood, CEO of The Agency, sat down with me to talk about the power of social selling. Tune in to hear what social media can do for your agent profile and property sales.

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Is boosting a Facebook post wrong?

Some people claim that boosting a Facebook post no longer works – which is not technically correct. So, today I’m setting the record straight and explaining the pro’s and con’s so that you can be smarter with your paid social media advertising.

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