Google ads for real estate agents: SEM explained

In order to run a successful real estate business, it’s vital that your website shows up in Google search results. The best way to achieve this is through SEM. Learn what SEM is, how it works, and how, as a real estate agent, you can use it to boost your brand.

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Remarketing: how are those ads following me around?

In today’s age of the ad-weary consumer, it can be difficult to get your real estate marketing to stand out from the crowd. This is where behavioural targeting comes in. But what is it, and how can you make it work for you as a real estate agent?

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How to appear on the first page of Google

The first page of Google is the Holy Grail for anyone wanting to find new clients. After all, this is where most internet users go to find information, and most users don’t go past the first page of search results. So, what do you need to do to get your brand name and website in poll position?

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How to become a real estate #hashtag hero

We’ve all seen hashtags in social media posts, but do you really know what they are and why they are important for your real estate business’s social media marketing efforts? No? Well don’t worry, let me explain.

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12 reasons why I LOVE real estate agents

Happy Valentines Day to all my friends in real estate. Let me brighten your day and share many of the reasons you both impress me and inspire me. Sit back, soak it up, and be reminded why being a real estate agent is possibly the best job in the world.

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Social media: does size really matter?

For a busy real estate agent, with social media, it’s not size but engagement and trust that’s important. It’s better to have fewer dedicated followers who are interested in what you have to say than a mass of fake friendships. Find out why.

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Your ‘must do’ checklist for your digital DNA

To remain competitive in today’s internet era real estate agents need to build a strong digital DNA. The digital picture is changing quickly making today’s game all about connectivity and engagement. That’s where digital DNA comes into play, showing not only that you exist online but that you are staying relevant.

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