Fundamentals of building followers on WeChat

Targeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.

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Want to sell fast? Embrace social media

Ever wondered how some agents are able to sell properties super fast? Matt Lahood, CEO of The Agency, sat down with me to talk about the power of social selling. Tune in to hear what social media can do for your agent profile and property sales.

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Market one-to-one, not one-to-many

Josh Phegan is a well known real estate coach. In this video, he shares strategies for choosing the best social platform, using email to gain repeat business from existing customers, plus how to generate avatars so you can talk one-to-one, not one-to-many.

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Why content is king and video is queen

Content marketing is the best way to stay relevant and front-of-mind with prospective clients. Fiona Okeson shares content marketing strategies used by the property portals to grow traffic and stronger brand recognition.

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