Throughout the months of February and March 2023 the Hoole team will be running numerous online marketing courses to help you advance your skills and knowledge in real estate digital and social media marketing.

Attend the courses and you can earn CPD points and most importantly improve your brand presence and generate leads.

As real estate marketing practitioners, we spend all day, every day (in fact, every waking hour), keeping abreast of Google, Meta, LinkedIn, Twitter, Tiktok, the latest design trends and how to build compelling lead magnets. The people who teach our courses are the same people who use these skills to run integrated digital and social media marketing programs for successful real estate businesses. Hence, you learn from the experts.

We will be kicking off our courses from the week starting Monday 13th of February. Have a read below and click through to the full course page that takes your fancy for more information and to register.

And remember, “learners are earners!”

Course #1 – Profile Masterclass

Master the digital interview. Pip your competitors to the prospect.

Duration: 12:00 pm to 1:30 pm (AEDT)
Date: Friday 17th February 2023
Location: Zoom webinar
Trainers: Steve Carroll & Melanie Hoole

Join real estate industry experts Steve Carroll and Melanie Hoole for detailed insights into what makes your digital profile attractive to prospective clients. They will take you through the anatomy of a great set of online profiles step by step, channel by channel.

This class is for real estate principals, sales agents, commercial agents, buyers agents and property managers.

See full details on our Agent Profiles Masterclass page.

Preparation: Google yourself and see what comes up. Do your online profiles look impressive? Consistent? On brand? Is your written profile convincing enough to compel someone to ring you to organise a listing appraisal? How do you compare to your closest competitors?

Takeaways: Attend the class on Friday and then update your profiles (on the advice of Steve and Melanie) over the weekend – whilst it’s fresh in your mind. Can’t attend the session in person? Or, want a saved copy of the tips and tricks? Register, and you’ll receive a copy of the recording.

See full details on our Agent Profiles Masterclass page.

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Course #2 – Do it yourself (DIY) Marketing Program

Put a weekly marketing program in place to keep your professional name or real estate business front of mind with residents or prospective clients.

Duration: Two weeks of training. One entire month of support. Six months of content.
Date: Monday 20th February to Sunday 19th March 2023
Location: Daily Zoom webinar + Online training modules
Trainers: Melanie Hoole & Danielle Kerr

Want to get to grips with social media, content marketing, SEO and paid advertising? Need to increase your presence across your neighbourhood? Want to break away from doing the same things your competitors do? Hoping to raise the bar and become the agent of choice with prospective clients?

This class is suitable for all real estate professionals; marketing or operational staff, real estate agents, real estate principals, commercial agents, buyers agents and property managers.

We have freshly written content in the following sets:

  • Content to attract home sellers
  • Content to attract landlords
  • Content to attract home buyers
  • Content to attract commercial property investors

See full details on our DIY Marketing Program page.

Preparation: You may wish to attend the Profiles Masterclass listed above to ensure your online presence looks ship-shape. Also, take a look at your marketing statistics. Research how many people live in your neighbourhood. Compare this to how many people see your social posts or visit your website each week. We can then discuss your numbers and how close or far they are from your ideal results in the DIY training sessions.

Takeaways: You’ll know exactly how far away you are from your ideal marketing goal. You’ll discover how much to spend on marketing and receive pre-written content and images for the next six months, alongside a week by week calendar and downloadable guide. You’ll have your audiences and ad accounts set up correctly by the Hoole practitioners and one-to-one support getting your socials up and running. The only skill needed is to be able to cut and paste!

See full details on our DIY Marketing Program page.

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Course #3 – Develop a Digital Marketing Strategy

Grow your real estate brand reputation and ensure maximum exposure using digital marketing strategies and tactics for your property business.

Duration: Three days of workshops
Date: Tues 14th to Thurs 16th March
Location: Daily Zoom webinar
Trainers: Melanie Hoole & Danielle Kerr

Identify your neighbourhood niche and match it with your unique selling proposition (USP). Develop your voice and a core communication strategy unique to your real estate business. Delve into the digital tools that work best at a local area level and map out the online marketing tactics that will maximise brand exposure and generate inbound (warm) leads. Never cold call ever again!

This class is suitable for all real estate professionals; marketing or operational staff, real estate agents, real estate principals, commercial agents, buyers agents and property managers. Ideally, you will have mastered basic online marketing activities and are ready to take your digital marketing prowess up the ladder a rung or two.

See full details on our Digital Strategy Workshop page.

Preparation: Identify who in your business should be part of the strategic marketing journey. We recommend including the business owner(s), marketing and operational staff. Research how many people live in your neighbourhood. Compare this to how many people see your social posts or visit your website each week. We can then discuss your numbers and how close or far they are from your ideal results in Digital Strategy workshops.

Takeaways: You’ll come away with a solid marketing strategy, actionable plan and marketing budget for the next 12 months. You’ll have a clear set of foundational deliverables married with quarterly campaigns to help drive leads and listing conversion. You’ll discover marketing tech tools that help identify and track hot contacts to provide a short list of people to call (ahead of your competition). You’ll learn how to spend money to make money.

See full details on our Digital Strategy Workshop page.

Have an idea for a real estate training course?

Do you have a burning desire to learn a marketing technique or technical program to help with your real estate marketing? Our team of experts are vast and highly skilled in numerous marketing tools and platforms, from SEO specialists to Canva Design experts to Meta Advanced Advertising gurus.

We are very happy to offer a class or course on marketing techniques you need to know. We can either run the training as private tuition (one-to-one), a group class for your team, or an open class for people across the real estate industry.

Please send us your requests at marketing@hoole.co.

Have the professionals manage your marketing

If you’re time poor and would rather skip the training and have a professional team of marketing practitioners manage your brand building activities for you then book a FREE 1-hour consultation with me, Melanie Hoole, to discuss how this can be more cost effective for you.

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Written by Melanie Hoole

My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.

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