Have you won an REB Award…and if not, why not?

Many real estate businesses enter the REB Awards each year. But sadly, only the select few make it to the finals and win their category. So what’s the winning formula? As a judge, here are my tips for an award submission that’ll impress.

Read More

Digital marketing for real estate: lessons from the Kiwis

On a New Zealand trip, I met four Kiwi real estate agents that have cornered their markets using the power of digital marketing. There’s no denying that digital is the future when it comes to real estate marketing; so what lessons can you learn to stay ahead?

Read More

How much should real estate agents spend on marketing?

There’s more to real estate marketing than simply advertising your clients’ properties. If you want to be a successful real estate agent, earning gross commission income above $500,000 a year, you’ll need a marketing strategy. But how do you do this?

Read More

Your ‘must do’ checklist for your digital DNA

To remain competitive in today’s internet era real estate agents need to build a strong digital DNA. The digital picture is changing quickly making today’s game all about connectivity and engagement. That’s where digital DNA comes into play, showing not only that you exist online but that you are staying relevant.

Read More

Netiquette: the art of making new digital connections

As a real estate agent, good communication and social etiquette are no-brainers. But what about when it comes to requesting new digital connections? Here are some practical tips on digital etiquette, making it as easy as swapping business cards.

Read More