How to be both strategic and innovative

Think of ‘innovation’ and names like Bill Gates, Steve Jobs, Sergei Brin, Larry Page, Mark Zuckerberg and Elon Musk come to mind. Research innovative brands and at the top of Fast Company‚Äôs list are Buzzfeed, Facebook, Uber, Netflix, Amazon and Apple. So how do these people and brands make it to the notoriety list?

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