Are you being authentic on social media?

What is authenticity and why is it so important to social media marketing? How do you foster an excellent online reputation? Can someone else post updates on your behalf or do you have to be 100% involved with every message?

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Beware of social media snake charmers

An increasing number of companies now offer social media marketing services for real estate agents. But do all these companies have your best interests at heart or are some of them merely selling snake oil?

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