Digital marketing for real estate: lessons from the Kiwis

On a New Zealand trip, I met four Kiwi real estate agents that have cornered their markets using the power of digital marketing. There’s no denying that digital is the future when it comes to real estate marketing; so what lessons can you learn to stay ahead?

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Google ads for real estate agents: SEM explained

In order to run a successful real estate business, it’s vital that your website shows up in Google search results. The best way to achieve this is through SEM. Learn what SEM is, how it works, and how, as a real estate agent, you can use it to boost your brand.

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Remarketing: how are those ads following me around?

In today’s age of the ad-weary consumer, it can be difficult to get your real estate marketing to stand out from the crowd. This is where behavioural targeting comes in. But what is it, and how can you make it work for you as a real estate agent?

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How to appear on the first page of Google

The first page of Google is the Holy Grail for anyone wanting to find new clients. After all, this is where most internet users go to find information, and most users don’t go past the first page of search results. So, what do you need to do to get your brand name and website in poll position?

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How to become a real estate #hashtag hero

We’ve all seen hashtags in social media posts, but do you really know what they are and why they are important for your real estate business’s social media marketing efforts? No? Well don’t worry, let me explain.

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