Fundamentals of building followers on WeChat

Targeting international home buyers and property investors, such as the Chinese, isn’t as hard as you may think. Harriet Geoghegan shares how real estate agents can use groups and QR codes for great effect on WeChat.

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Want to sell fast? Embrace social media

Ever wondered how some agents are able to sell properties super fast? Matt Lahood, CEO of The Agency, sat down with me to talk about the power of social selling. Tune in to hear what social media can do for your agent profile and property sales.

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Video #1: Judging the REB ‘Digital’ Awards

Ever wondered what goes through my head as a judge on the Real Estate Business Awards? In this video, I share interesting observations as well as my thoughts and opinions judging the digital and social media marketing awards over recent years.

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Why content is king and video is queen

Content marketing is the best way to stay relevant and front-of-mind with prospective clients. Fiona Okeson shares content marketing strategies used by the property portals to grow traffic and stronger brand recognition.

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