Why content is king and video is queen

Content marketing is the best way to stay relevant and front-of-mind with prospective clients. Fiona Okeson shares content marketing strategies used by the property portals to grow traffic and stronger brand recognition.

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Digital marketing for real estate: lessons from the Kiwis

On a New Zealand trip, I met four Kiwi real estate agents that have cornered their markets using the power of digital marketing. There’s no denying that digital is the future when it comes to real estate marketing; so what lessons can you learn to stay ahead?

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