Time to hop on the ‘personal brand’ wagon?

Building a ‘personal brand’ in the real estate industry may be a new trend, but it’s looking to become mainstream. No wonder many big names in real estate are jumping on this ‘brandwagon’. Here’s how they’re embracing the new social media, digital-savvy approach.

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The #1 secret to social media is scheduling

As a real estate agent, you know the importance of getting your social media marketing right. But it takes up so much time, especially if you want to be on several platforms. The secret to getting social right without having to spend too many hours on it each day is ‘scheduling’.

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One agent and his camera conquer Facebook

Michael Rava, a long-time agent at McGrath Estate Agents, is best known as the real estate agent behind the wildly popular Facebook community page ‘Humans of Neutral Bay’. Here’s how he conquered this social channel in less than five months.

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