Are Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.
Read MoreNo single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.
Read MoreThe world of marketing analytics has made great leaps forward. You can now join the dots between each tool, channel and device (both online and offline) to work out which ads and marketing messages led real estate clients to your door.
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