How digital media has changed us

In this video, John McGrath shares how he stays connected through digital media and real estate agent can maintain a healthy balance of ‘availability’ with their clients.

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12 appraisals a week from social media

In this video, real estate agent Lisa Novak and I discuss how she uses social media to build awareness and stay front of mind with local home sellers, and how this has resulted in her generating twelve property listings a week.

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The best social channels for real estate agents

In this video, Valentina Borbone and I discuss the virtues of old-timer Facebook and it’s younger sibling Instagram. We outline the dos and don’ts of LinkedIn, the best use for Twitter, and point out that Pinterest is untapped.

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Do you have your finger on the LinkedIn Pulse?

LinkedIn should be an essential tool in your real estate marketing arsenal. Learn more about the content you should be sharing, the tool they call LinkedIn Pulse and how you can use it to maximise your brand and your business.

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Your ‘must do’ checklist for your digital DNA

To remain competitive in today’s internet era real estate agents need to build a strong digital DNA. The digital picture is changing quickly making today’s game all about connectivity and engagement. That’s where digital DNA comes into play, showing not only that you exist online but that you are staying relevant.

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Netiquette: the art of making new digital connections

As a real estate agent, good communication and social etiquette are no-brainers. But what about when it comes to requesting new digital connections? Here are some practical tips on digital etiquette, making it as easy as swapping business cards.

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