The digital marketing sweet spot – cookies and pixels

There’s a secret to digital marketing that only those that have mastered the craft understand – cookies and pixels. When it comes to the art of persuasion, it’s these tiny little morsels of code that give you the greatest opportunity to convert vendors.

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Remarketing: how are those ads following me around?

In today’s age of the ad-weary consumer, it can be difficult to get your real estate marketing to stand out from the crowd. This is where behavioural targeting comes in. But what is it, and how can you make it work for you as a real estate agent?

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