Your ‘must do’ checklist for your digital DNA

To remain competitive in today’s internet era real estate agents need to build a strong digital DNA. The digital picture is changing quickly making today’s game all about connectivity and engagement. That’s where digital DNA comes into play, showing not only that you exist online but that you are staying relevant.

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Personal branding: the benefits of Vanity URLs

Chances are you’ve seen vanity URLs before or used them without realising. These unique web addresses are short, snappy, easy to remember and share, but underneath they hold a strong marketing message that supports your brand’s recognition.

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5 reasons real estate agents can’t ignore LinkedIn

If you’re keen to build or strengthen your online presence, it’s time to make LinkedIn a priority. Known as the ‘professional network’, this is the social media channel of choice for white collar workers and boasts the highest percentage of home owners.

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