If you work in the real estate industry, it’s important to ensure your contact details are easily searchable and better still clickable from either a Google search query or Google maps.
Here, I highlight four things key things on your website to check from a search perspective to ensure it’s set up properly. Watch, listen and learn how to increase your presence on the internet.
Click below to watch the video.
Following is the video transcript.
What are longtail phrases?
With the help of an SEO expert, your real estate website can actually have what’s called ‘long tail’ search queries added. This could be on your blogs, on your informational pages and even in some cases, your property listing descriptions.
Once you identify the most popular voice search phrases, you can rank for them!
Some examples might be, ‘What is my home worth?’ and ‘Should I sell via auction or private treaty?’. The searcher may be doing research but the search query could find articles from your real estate websites’ blog and put your agency front and centre.
Make sure your website is mobile-friendly
If people are using their mobile to search, then your website needs to load fast and look great on mobile.
A real estate website upgrade may require some financial investment but given that Google is now de-prioritising websites that aren’t mobile-friendly, it will be well worth the expense to ensure that people continue to find your site, via their mobiles.
Add feature snippets for Google Search
As discussed in this video, your content needs to reflect natural language people use when using voice search. You need to optimise your real estate website to show up in feature snippets. These are the paragraph-long answers Google sometimes surfaces when you ask a question.
Again, your SEO and content team can help structure these within your website.
Ensure your phone number is clickable
If your contact details are hidden, then it is unlikely that Google, Siri, Alexa and Cortina will see them. The name of the game is making frequently requested information easy to find, and most importantly that’s giving people a fast way to get in touch with you.
Do a voice search for your agency and check how easy it is to then find your phone number and contact form. Can these be found on smartphone screens? And can you click the phone number? Can you immediately call someone?
Getting in touch with you should take no more than two steps at most.
Optimise your website for voice search
Finally, optimising your real estate website for voice search queries is not an exact science, and the advice on best-practice principles changes frequently.
However, asking your digital team to take the approach outlined above will make it as easy as possible for people living or working in your neighbourhoods to find your real estate website.
You may not understand what alt-tag fields, schema markup and structured data are, but you can work with your digital marketer team and SEO expert to ensure that your website is structured in such a way that it will be favoured by voice search queries.
About this video series
Hoole.co’s video series brings together the best digital and social media thinking in the real estate industry.
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Written by Melanie Hoole
My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.
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