It’s been called the ride that changes lives — not just the children’s but also the real estate professionals who participate. One agent even went as far as to call it “The human upgrade.” It truly is a humbling experience and an opportunity of a lifetime.

Thank you for taking the time to help me help children’s charity Hands Across the Water through the long-running and real estate-specific Digital Live Bike Ride.

hoole hands across the water images

Give, and you shall receive!

As a special one-off, I’m offering a new series of five on-demand training courses in exchange for a donation to Hands Across The Water. A limited number of places are being offered. After that, the courses will be charged at the regular, higher, full rate ($999).

Lucky donors will be able to access one, three, or five courses for a donation of $75, $150, or $300, respectively. Plus, anyone who donates $300 or more will receive a ‘fun’ bonus gift from Hoole.

Follow this link below or scan the QR code to take advantage of my special offer.
This offer ends at midnight on Friday, May 31st, 2024.

Visit Melanie’s donation page at Hands Across the Water.

Hoole donate to Hands Across the Water QR code

My new five-course menu

This new series of on-demand marketing courses will give you a deep understanding of real estate digital marketing and feature the most important marketing tactics and channels.

Each marketing course is:

  • packed with valuable content and actionable tips.
  • a series of videos that walk you step-by-step through the basic concepts of the topic or channel, then move on to intermediate and advanced aspects (only known to the marketing pros).
  • the best way to take your knowledge and marketing to a whole new level.

You’ll be privy to what works and what doesn’t, a knowledge base I have built up over 25 years.

The online marketing landscape is forever changing. I’ve packed each course with so much value that you could spend weeks, even months, researching these same topics and still not uncover the home truths and learnings that I’ll be sharing.

Here’s an overview of my five on-demand courses and what’s covered within each one;

1. Appetiser: Mirror, mirror on the wall – how to be the ‘fairest agent’ of them all

  • The basics: the six most important places to be seen.
  • Intermediate: tips for perfecting your point of difference, writing compelling copy, why it’s not just about you, how to filter out the white noise, and how to truly stand out in a crowded marketplace.
  • Advanced: perfecting your profile photo and why it’s important to tell your brand story through visuals.

2. Entrée: Getting to grips with Google

  • The basics: making the most of Google’s free listing service, the importance of gathering reviews, and why Google is your best prospecting tool.
  • Intermediate: the difference between SEO and SEM, the new Google search page, how Google ads work, search versus display campaigns, and the trick to following prospects around the web.
  • Advanced: the anatomy of a great landing page, why search terms matter, the importance of having a clear call to action, conversion tracking and retargeting campaigns.

3. Starter: Making magic with Meta

  • The basics: a tour around Meta’s many dashboards and insights into the most important Meta features for running a real estate business.
  • Intermediate: the key differences between Facebook and Instagram, why smart marketers schedule, and the marketing stats that matter most.
  • Advanced: why ads matter, how pixel events help you segment your audiences to hone in on prospects, how retargeting helps keep your name front of mind,

4. Main Course: Landing listings with lead campaigns

  • The basics: discover the different types of lead campaigns, when to use a lead campaign and which approach works best for real estate professionals.
  • Intermediate: how to choose the right digital channel and ad features for your lead campaign, and the pros and cons of set and forgotten lead campaigns.
  • Advanced: how to maximise the volume of leads you receive, what the best budget is for your lead campaigns, and what determines a great ROAS.

5. The Sweet Spot: Scaling your revenue with digital marketing

  • The basics: key foundational activities that not only set you apart but set you up for long-term success.
  • Intermediate: marketing funnels – the holy grail of digital marketing, catching prospects hook, line and sinker.
  • Advanced:  feedback loops, learning from your mistakes, daring to be different and never giving up.

Once again, follow this link below or scan the QR code to take advantage of my special offer.
This offer ends at midnight on Friday, May 31st, 2024.

Visit Melanie’s donation page at Hands Across the Water.

Hoole donate to Hands Across the Water QR code

Digital Live bike ride

Ahead of embarking on the bike ride (which entails cycling 750 kilometres from the north to the south of Thailand), I must raise over $7,500 for Hands Across the Water.  A small contribution by way of donation from you will make a big difference to the 350 children who will benefit from the funds raised.

I’m looking forward to you helping me support the children so that I can support you in growing your brand and business digitally. I really hope you get behind this initiative.

hoole cta navigating facebook

Written by Melanie Hoole

My team and I specialise in helping real estate and property professionals perfect their personal brand, build a first-class digital profile and implement inbound marketing activities to attract leads. If you are unsure which direction to take with your digital marketing contact me for help.

Join the Conversation - add your thoughts