Get started guide: Learners are earners!

With 135+ pieces of free advice available on our website, start here to peruse our back-catalogue of information, which answers frequently asked questions and provides an excellent introduction to both digital and social media marketing. Happy learning!

Read More

Getting to grips with your marketing data

Clicks, impressions, views and watch time – what does it all mean? Digital marketing data can be overwhelming. Most of your online marketing can be plotted out across three steps. Plus, once you understand your end goal you can make more sense of the numbers.

Read More

How different generations use digital media

Are Baby Boomers active online or do they only read print? Steve Carroll and I discuss the way different generations have adapted to digital media and whether print still has a place in property campaigns.

Read More

How attribution makes your marketing dollars count

No single message or element was wholly responsible for the lead you recieved. Just like selling or leasing a property it takes a team effort and multiple marketing tools to get a person or property noticed – this is ‘attribution’.

Read More

Should your assistant run paid ads for you?

Do you offload your social media advertising to a junior member of staff? Valentina Borbone and I discuss the importance of training and marketing qualifications for staff in charge of paid media budgets. Often it’s best to call in the professionals.

Read More